Using geofencing for advertising and marketing is not a new concept. But, it’s popularity has skyrocketed with the number of mobile devices in the world. That’s because geofencing makes use of signals from prospective customer’s mobile devices to trigger marketing and advertising techniques. For example, if you own a pizza shop, and you’re using geofencing marketing, your passersby might see an ad for your pizza in their social feed when they next log in.
Geo-Conquesting works in the same technical way that geofencing works—using GPS, Wi-Fi, Bluetooth, and radio frequency to show advertisements to customers when they are in a particular vicinity or location. But, the difference is in how a business uses it to target their customers and prospects.
Instead of showing ads to customers when they are in your store, with geo-conquesting, you show them ads and notifications when they are at the location or within the vicinity of a competitor.
For example, if you own a coffee shop, you might set up a geo-conquesting ad to direct traffic from your competitor’s coffee shop located a block away to your coffee shop.
Geo-Conquesting Best Practices
Our digital advertising and geofencing specialists are experts at geo-fencing. We help our customers through each step of geo-conquesting ad setup an creation, and even through implementation and optimization.
First, we work with you to find competitive locations that you’d like to target. We also ensure that all the right technologies are in place for successful geo-conquesting advertising to happen.
Design and Development
Next, you’ll work hand-in-hand with our expert designers and development team to create killer messaging and design to entice your prospects away from a competitor and entice them towards your location.
Implementation and Optimization
Finally, we’ll run the campaigns for you, but we won’t stop there. We’ll collect data on your geo-conquesting efforts and make optimizations based on that insight. That way, your campaigns improve constantly.