Working with Geofencing.com
Geofencing depends on beacons (Bluetooth barries), GPS, and radio signals to ping your customers with ads once they’re in your selected location—most likely the location of your business.
Identify your locations and strategize
The first step in working with Geofencing.com is to identify which locations you’ll be sending ads from. Next, we’ll start planning how to advertise and identify key characteristics of your target demographic so that we can advertise to them in the most effective way.
Next, we’ll work to get your geofencing mechanisms in place—the applications and GPS targeting (beacons, WiFi, and Bluetooth).
Ad Creation and Implementation
Finally, we’ll work with our team of advertising experts to design your ad work based on data around your target demographic. We can create several ad sets so that your creative is always fresh and enticing. Once we’ve got your ad creative ready to go—and approved by you of course—we’ll get the ball rolling, and implement the ads into a campaign.
We don’t stop at just running the ad campaigns for you. We collect data about those campaigns—we dig deep into which ads are working, or aren’t—and we optimize your campaigns based on that data. Your advertising results will always be improving.